Most Popular What is the impact of advertising on teens? Teens are one of the most important demographics for marketers. Their brand preferences are still gelling, they have money to spend, and they exert a strong influence on their parents' spending even on big-ticket items such as cars. Because 25 percent of teens access the Internet through mobile devicescompanies are targeting them where they hang out:
Have you heard of Austin Evans? He currently has over 1. As marketing has evolved in the digital age, brands are launching profitable social media campaigns with the help of celebrities and influencers.
What has changed over time is how brands are using celebrity endorsements and also what constitutes a celebrity. With YouTubers, Snapchat celebrities and Instagram stars making names for themselves, brands are targeting influencers with large audiences to get their brand messages to the masses.
Below are a few examples of social media celebrity endorsements that paid off big time. As you will notice when you go through the list, the campaigns included not just celebrities in the traditional sense, but also social media influencers and daredevils.
Some of the campaigns involved offline ads in addition to the social media work, too.
The celebrities showed up at college campuses across the country as substitute teachers. Multiple videos and social posts were created as part of the BestDayEver campaign. Within 24 hours, the social media posts attracted 1. Why use one celebrity, when you can hire a crew of them?
Shonduras Snapchat celebrity Shaun McBride, better known as Shonduras on the popular social media platform, has amassed hundreds of thousands of followers.
That is a big reason why Taco Bell sought him out to act as a brand ambassador.
The result was nothing short of hilarious. His followers were alerted to the fact that he was grocery shopping and could watch his adventure. The day before the Super Bowl, Taco Bell ran a Snapchat story to market the launch of its cheese-stuffed chalupa, known as the Quesalupa.
The campaign resulted in 40, pre-orders. Make it fun, make it quirky, and turn it into a story. Before Bieber shared the news of his partnership with Calvin Klein, the brand methodically teased it on its own social media channels.
The campaign included several shots of Bieber posing with Lara Stone and, within 48 hours of the launch, mycalvins generated 1. In Januarythe campaign became one of the top Facebook trends. Cause anticipation by teasing the celebrity partnership.
Red Bull, which has been tied to extreme sports, partnered with Baumgartner on his record-breaking skydive. The mission was termed the Red Bull Stratos.
The supersonic free fall occurred a few years ago and is still a great example of how a brand can use a well-known individual and social media to promote itself.Brands look for celebrities who share qualities, values, ideas in order to create a potential synergy between the company and/or its products and the celebrity.
Besides, a large follower-base is a key criterion for a brand, as it enables it to reach a wider audience thanks to .
Published: Mon, 5 Dec Personal in marketing have used celebrities in commercials, print campaigns and promotions and other seller techniques for years. It . The products that celebrities shill on Instagram are generally coherent with the nature of the medium—i.e.
highly narcissistic—and tend to repeat a small range of categories: teeth whitening. Using Celebrities in Advertising Introduction Fortunately for UK advertisers and their agencies, the laws and regulations of the UK permit the use of celebrities in advertising to a much greater extent than in many jurisdictions around the world.
In the UK, there is no immediate right for a . Rollins studied the use of celebrities in disease-specific advertisements. Still, Big Pharma marketing is known for its ability to turn drugs with minor benefits — or even no benefits — over generics into multi-million dollar revenue generators.
Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity’s face smiling next to it. Think of Michael Jordan and Nike (NKE), or Brooke Shields and Calvin Klein.