The standard Comcast HSI offer includes install, free hardware and deeply discounted monthly recurring charges for a specified time period. From a cost perspective, cable HSI is high-fixed, low-marginal cost business. Only recently has Comcast seen its subscriber growth slow as local telephone companies began to match HSI feature functionality at lower price points. In order to maintain subscriber growth and maintain competitive advantage over local telephone companies, Comcast should be more aggressive on HSI price.
The standard Comcast HSI offer includes install, free hardware and deeply discounted monthly recurring charges for a specified time period. From a cost perspective, cable HSI is high-fixed, low-marginal cost business.
Only recently has Comcast seen its subscriber growth slow as local telephone companies began to match HSI feature functionality at lower price points. In order to maintain subscriber growth and maintain competitive advantage over local telephone companies, Comcast should be more aggressive on HSI price.
Residential Broadband Market Overview In terms of sheer subscriber numbers, consumer high-speed Internet service should be considered a success.
In 2Q04, cable and telephone companies have combined to add more than 3. Leading DSL providers addednet new broadband subscribers in the second quarter, almost eight percent more than the major cable companies, which gainednew subscribers.
The 2Q04 net customer difference between cable and DSL providers could be attributed to increased DSL availability and continued aggressive pricing strategies. DSL providers have deployed new technology allowing them to reach more potential customers.
In addition to expanding the footprint, DSL providers have been very aggressive on price and marketing message bundling HSI with local telephone and long distance calling plans In addition to cable and local telephone companies squaring off for new broadband subscribers, AOL and MSN also have aggressively marketed their own content as an incremental service to broadband.
It is important to note that Comcast does not operate in a perfectly competitive market as there are few suppliers supplying a non-homogeneous product.
Cable, DSL, dial-up and even satellite communication are not always considered substitute products due to their lack of availability and speed differences, but for our analysis, we have considered them to be substitutes.
As previously mentioned, cable led US broadband deployment; however, broadband demand exceeded supply as the local telephone companies delayed investing in its network to provide two-way data connections.
Broadband service availability is no longer the great inhibitor to broadband growth as the local telephone companies upgraded their network and matched cable companies aggressive marketing programs.
Key factors increasing high speed internet supply include the following: Channel expansion has reduced acquisition costs; - productivity improvements- online ordering, welcome kits, self-install guides and online help have simplified and automated HSI ordering, registration, provisioning and support reducing customer installation and technical support costs.
In addition, DOCSIS modems are "plug and play" into Ethernet or USB ports further simplifying installation; and, - broadband tax moratorium- Congress continues to debate extending the ban on state and local tariffs on Internet connections.
Internet Access Tax moratorium expired in November, The bill under debate would prohibit any further taxes on DSL and gives the 10 states currently taxing data connections two years to wean themselves off the revenue.
The extension would ban Internet connections for 4 more years. Demand Drivers Sincebroadband demand has increased as more consumers and small business found to the Internet critical to their day-to-day activities.
Items such as software, books, newspapers, music CDs, and DVDs are no longer exclusively packaged and delivered to "brick and mortar" stores. These items can now be purchased online and some products can be delivered electronically over the Internet.
From toComcast high speed internet customer base increased from K subscribers to 5. Even though many analysts predict broadband growth to slow from its torrid pace, Comcast is still projecting 6. Key factors increasing high speed internet demand include the following: In Julymore than half of US Internet users connected through broadband services.
It was the first time HSI connections surpassed dial up services; - bandwidth-intensive applications- photo-sharing, music.Residential Demand for Broadband Telecommunications and Consumer Access to The Broadband Internet Services Market Is Highly residential broadband service over the cable facilities of its three principal equity holders, AT&T, Comcast Corporation, and Cox Communications.
Residential Broadband Market Overview Essay Sample. Limestone is a rock of which was once the bones and shells of sea animals.
These died and collected as sediments at the bottom of seas, oceans and lakes. Many students find essay writing to be an especially daunting task. Depending on the essay topic, research can take anywhere from a few hours to several days and .
Home Broadband Industry Broadband Industry Stats. Broadband Industry Stats.
Behind the Numbers. The broadband industry is bringing extraordinary opportunities to nearly every corner of our country. Internet Usage; Jobs; Residential Competition; Tagged in: broadband investment. broadband service providers. competition. Market Research Store Public Safety LTE & Mobile Broadband Market Size, Share, Global Trends, Analysis, Research Report and Forecast, Sep 27, · Your market analysis should include an overview of your industry, a look at your target market, an analysis of your competition, your own projections for your business, and any regulations you’ll need to comply with/5(93).