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How Culture Affects Communication Culture directly affects the way individuals communicate with each other. In eastern cultures, where collectivism reigns, you will meet with nonverbal and indirect communication, which can sometimes be frustrating for westerners. On the flipside, eastern cultures might be affronted by individualistic western culture, which breeds a more direct and concrete line of communication.
We will examine how the perception of saving face, social power and direct versus indirect communication diverges between eastern and western cultures. Once face is made, maintaining it might involve remaining relevant or unique, which often lies in asserting individual opinion and doing so vocally.
Saving face in an eastern collectivist society is quite the opposite. One does not wish to stand out, be aggressive or assert opinion, as this, on the contrary, often damages face. Instead, eastern culture promotes group harmony, avoiding conflict at all costs.
The egalitarian culture of the west versus the hierarchy in eastern cultures creates a chasm where social power is concerned. Again, this has much to do with saving face.
In a western company, to assert oneself as a new employee shows ambition, which is considered a good character trait by western standards. This is due to the concentration of power being much more top-heavy in eastern cultures. These disparities between the east and the west create great differences in communication, the east being nonverbal and indirect, and the west being direct and concrete.
A western person will not often speak in riddles of which the listener must guess the meaning. Instead, a westerner speaks exactly what he means, and this directness can often be perceived by the east as ill-mannered. Honesty, openness and pointed speech are the keystones of western communication.
Meaning is fudged in communication, so as to preserve the relationship. Though it may be more difficult, a simple adjustment of cultural sensitivity will make conversation run smooth.WKU Parents.
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